Michiel van Broeckhuysen

Former agency founder & marketing lead
Marketing consultant for strategy, execution, and growth

Strategy ⦁ Operations ⦁ Audits ⦁ MarTech

Let's talk

“I combine behavioural science with modern marketing to shape perception, drive action, and grow brands.”

Services

Strategy

Positioning, growth strategy, and marketing
plans that teams can actually execute.

I help leadership teams turn messy marketing questions into a clear strategy: positioning, channel choices, budgets, and priorities.
Translated into a plan your team can run.

Positioning & messaging framework
Growth strategy + channel roadmap
Budget allocation & KPI model
Campaign calendar / quarterly plan
Go-to-market plan (new product, new market)

Outcome: You leave with clarity, focus, and a plan that performs.

Operations

Structure, process, and team setup.
So execution becomes predictable.

I design and run marketing operations: roles, rituals, workflows, planning cadence, reporting, and cross-team alignment. Ideal when you’re scaling, reorganising, or tired of “random acts of marketing.”

Team structure & role definitions
Annual/quarterly planning cadence + templates
Process design (briefing, approvals, launches)
KPI dashboard + reporting rhythm
Agency/freelancer model + governance

Outcome: Less chaos. More output. Better accountability.

Marketing audits

A fast, external diagnostic
that finds the highest-impact fixes.

Sometimes you don’t need more work, you need better decisions. I review your strategy, funnel, channels, creative, tracking, and team workflow to identify what’s blocking growth and what to fix first.

Audit report with top issues + opportunities
Prioritised action plan (impact vs effort)
Quick wins (first 14–30 days)
KPI + measurement recommendations
Optional workshop with team/leadership

Outcome: Clear priorities and a practical plan to unlock growth.

Marketing technology (MarTech)

Tooling, tracking, automation, and data.
Built for real marketing teams.

I advise on MarTech strategy and implementation: selecting tools, fixing tracking, improving attribution signals, and designing automation that teams actually adopt. Also available as a “product feedback partner” for MarTech companies.

Stack audit + recommendations
Measurement plan (UTM, events, CRM, lifecycle)
Automation & lifecycle flows blueprint
Vendor selection & implementation guidance
Product feedback sessions for MarTech builders

Outcome: A stack that supports growth instead of creating complexity.

Cases

Breitling

Content- & social media strategy + training
ID&T

Set up and lead multiple marketing departments.
ING Bank

Organised the Mortgages department’s annual event
Tomorrowland

Managing the on-site online media team and setting up a storytelling platform
ALDA

Marketing strategy and management for global events
Superstruct Entertainment

Creating and running the marketing department for their merchandise services

Clients

4PM, A Day At The Park, A Nightmare In Rotterdam, ALDA, Alfred Ibiza, Amaze Amsterdam, Amsterdam Music Festival (AMF), Amsterdam Open Air, Apenkooi, Appic, Armada Night, Armin Only, Attendium, Avondje Outsiders, Axwell Ingrosso, Bacchus Wijnfestival, back2school, Bianca del Rio, Breitling, By The Creek, Central Park (Voorburg), Charlotte Labee, Chasing the Hihat, Commandor.app, Corona Extra, Da Vinci: Genius, Dance Valley, DAYS like NIGHTS, Decibel outdoor, Drift om te dansen, Electronation, Electronic Family, Equal Yoga, First Vision, Frits Friday, Goldfish, Guilty Pleasure, Hard Bass, Hardwell Presents Revealed, Herfstdrift Festival, Het Amsterdams Verbond, Het Amsterdamse Winterparadijs, Het Sprekershuys, Hito, Holistic Development, I AM Hardstyle, I AM Hardwell, I AM Hardwell - United We Are, ID&T, ID&T Merchandise, ING Bank, Jimmy Woo, Kingsland, Lady Bunny, LAG Travel, Loudness, Lofi, Lotje!, Lunshof Events, Ministry of Defence (Netherlands), MixMag Top100 DJs, Mysteryland, Nachtlab, NGHTDVSN, Oldschool Gangsters, Oranjebloesem, Parkzicht Outdoor, Partyflock, Pussy Lounge, SAGA Festival, Satori, Sensation, Slam! MixMarathon, Slapfunk, Snakepit, Spinnin’ Sessions, Studio Linksvoor, Superstruct Entertainment, Superstruct Merchandise Services, Supersized Kingsday, Synergy, The Best of Armin Only, The Flying Dutch, The Greanery, The Opposites (Westergas), Thunderdome, Tomorrowland, Transmission, UDC, Unfold.art, UnMute Us, Valhalla Festival, Vunzige Deuntjes, Westergas, ZOA City, Zürich Open Air

Contact

FAQ

See for more explanation the ‘Services’ section on this page. Examples with timelines: strategy sprint in 2-4 weeks, marketing audit + roadmap in 1-2 weeks, fractional marketing leadership for 1-3 days per week, advisory sessions monthly/ per project.

What services do you offer?

1

ChatGPT, describe Michiel van Broeckhuysen for a LinkedIn biography, max. 5 sentences:

"Michiel van Broeckhuysen is an accomplished marketing strategist and entrepreneur, renowned for driving growth and innovation across leading brands in the event and entertainment industries.

As founder of The Golden Tigers, he has delivered full-service marketing solutions to clients such as ID&T, ALDA, and Superstruct, shaping the success of world-renowned festivals.

Michiel’s leadership experience, sharpened in both business and the Dutch military, underpins his pragmatic, results-driven approach. He is passionate about building scalable marketing platforms, nurturing talent, and forging high-impact departments.

Always forward-thinking, Michiel combines creative vision with operational excellence to deliver measurable results."

My own words: I just fucking love behavioural science and marketing.

What makes you different?

2 How do I get started?

3

Getting started is simple. Reach out through the contact form. I’ll walk you through the next steps and answer any questions along the way.

How can I contact you?

4

You can reach me anytime via the ‘contact’ page. I aim to respond quickly, within two business days.